Customer Story — Anna's Smart Home Setup

Built one piece at a time, on a loyalty budget

This month we caught up with Anna from Lisbon, a Gold-tier customer who's been with us since the demo store first opened its doors. Over eighteen months she's pieced together a complete smart-home setup — and she did it almost entirely by reinvesting her loyalty points.

"I didn't plan it as a project. It started with the smart bulb 4-pack, then a hub, then I realised the points were piling up faster than I expected. Every couple of months I'd cash some in for the next piece — a smart plug, a doorbell camera, eventually the thermostat."

What she built

• Smart bulbs across the living room and kitchen
• A central hub plus three door / window sensors
• An outdoor camera by the entrance
• A learning thermostat that's apparently "already paid for itself in winter heating"

"The thing I didn't expect was how nice it was to see the points balance grow without thinking about it. It made the rewards feel earned, not gimmicky."

If you'd like to see the smart-home category Anna shopped from, it's right here. And if you're curious about loyalty tiers in general, the explainer we published in February covers it: see all news.